Monografie
The psychology of brands : empirical investigations through the lens of social and cognitive theories
- Sprache
-
Englisch
- Umfang
-
V, 241 S.
- Anmerkungen
-
Zugl.: Bamberg, Univ., Diss., 2014
- ISBN
-
978-3-00-045761-6
- Identifier
-
1052924336
Thema
Markenpolitik; Verbraucherverhalten; Hochschulschrift
Beteiligte Personen und Organisationen
- Inhaltsverzeichnis
- Rechteinformation
-
Der Zugriff auf Teile des Objekts ist unbeschränkt möglich.
- Letzte Aktualisierung
-
15.04.2024, 08:50 MESZ
Objekttyp
- Monografie
Ähnliche Objekte (12)
Affect and cognition in associative networks between brands
The influence of consumer evaluations on the success of co-branding
Essays on gamification and gamified customer experiences
Essays on international brand positioning and brand communication
Essays on the effects of brand names and prices on consumer behavior
Brand page attachment : an empirical study on facebook users’ attachment to brand pages
Re-modeling the brand purchase funnel : conceptualization and empirical application
Four essays on modeling brand choice and brand loyalty
Brand personalities and consumer-brand relationships as elements of successful brand management
Grundlagen des selbstkonzeptorientierten Markenmanagements
Four essays on modeling brand choice and brand loyalty
Antecedents and outcomes of consumer perceptions toward hedonic goods
Affect and cognition in associative networks between brands
The influence of consumer evaluations on the success of co-branding
Essays on gamification and gamified customer experiences
Essays on international brand positioning and brand communication
Essays on the effects of brand names and prices on consumer behavior
Brand page attachment : an empirical study on facebook users’ attachment to brand pages
Re-modeling the brand purchase funnel : conceptualization and empirical application
Four essays on modeling brand choice and brand loyalty
Brand personalities and consumer-brand relationships as elements of successful brand management
Grundlagen des selbstkonzeptorientierten Markenmanagements
Four essays on modeling brand choice and brand loyalty
Antecedents and outcomes of consumer perceptions toward hedonic goods
Affect and cognition in associative networks between brands
The influence of consumer evaluations on the success of co-branding
Essays on gamification and gamified customer experiences
Essays on international brand positioning and brand communication
Essays on the effects of brand names and prices on consumer behavior
Brand page attachment : an empirical study on facebook users’ attachment to brand pages
Re-modeling the brand purchase funnel : conceptualization and empirical application
Four essays on modeling brand choice and brand loyalty
Brand personalities and consumer-brand relationships as elements of successful brand management
Grundlagen des selbstkonzeptorientierten Markenmanagements
Four essays on modeling brand choice and brand loyalty