Hochschulschrift
Essays on the effects of brand names and prices on consumer behavior
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Dimensions
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21 cm
- Extent
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IX, 182 S.
- Language
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Englisch
- Notes
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Ill., graph. Darst.
Enth. 1 Sonderabdr. aus : Journal of Business Research ; 2011
Köln, Univ., Diss., 2012
- Keyword
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Markenführung
Internationales Marketing
Preismanagement
Konsumentenverhalten
Markenpolitik
Exportwerbung
Internationales Marketing
Preispolitik
Verbraucherverhalten
- Creator
- Table of contents
- Rights
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Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
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11.06.2025, 2:02 PM CEST
Data provider
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Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
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