Philipp A. Rauschnabel
Wirtschaftswissenschaftler,
Betriebswirt
Geboren:
1984
Hat mitgewirkt an:
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The psychology of brands : empirical investigations through the lens of social and cognitive theories
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Augmented reality marketing and consumer-brand relationships : How closeness drives brand love
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Smartwatches: Accessory or Tool? The Driving Force of Visibility and Usefulness
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Smartwatches : accessory or tool? The driving force of visibility and usefulness