Augmented reality marketing and consumer-brand relationships : How closeness drives brand love
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource
- Language
-
Englisch
- Bibliographic citation
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In: Psychology & Marketing 41, 4, S. 819-837
- Event
-
Veröffentlichung
- (where)
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Reutlingen
- (who)
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Hochschule Reutlingen
- (when)
-
2024
- Creator
- DOI
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10.1002/mar.21953
- URN
-
urn:nbn:de:bsz:rt2-opus4-49594
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
25.03.2025, 1:50 PM CET
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Rauschnabel, Philipp A.
- Hüttl-Maack, Verena
- Ahuvia, Aaron
- Schein, Katrin
- Hochschule Reutlingen
Time of origin
- 2024
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