Hochschulschrift
Consumer-brand relationships : Konzeption, Messung und Konsequenzen emotionaler Markenbindung
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783834938978
3834938971
- Maße
-
21 cm
- Umfang
-
XVIII, 224 S.
- Ausgabe
-
1. Aufl.
- Sprache
-
Deutsch
- Anmerkungen
-
graph. Darst.
Zugl.: Mannheim, Univ. Diss., 2011
- Schlagwort
-
Markenpolitik
Kundenbindung
Gefühl
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 14:02 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Objekttyp
- Hochschulschrift
Beteiligte
- Heinrich, Daniel
- Springer Gabler
Entstanden
- 2012
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