Hochschulschrift
Brand personalities and consumer-brand relationships as elements of successful brand management
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783863090005
- Dimensions
-
21 cm
- Extent
-
190 S.
- Language
-
Englisch
- Notes
-
graph. Darst.
Zusätzliches Online-Angebot unter urn:nbn:de:bvb:473-opus-3085
Zugl.: Bamberg, Univ., Diss., 2011
- Bibliographic citation
-
Schriften aus der Fakultät Sozial- und Wirtschaftswissenschaften der Otto-Friedrich-Universität / Otto-Friedrich-Universität Bamberg ; Bd. 3
- Keyword
-
Markenimage
Verbraucherverhalten
Marke; Markenartikel; Markenpolitik; Markentreue; Kundenbindung; Online-Publikation
- Event
-
Veröffentlichung
- (where)
-
Bamberg
- (who)
-
Univ. of Bamberg Press
- (when)
-
2011
- Creator
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.03.2025, 12:28 PM CET
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
Associated
- Güse, Katharina S.
- Univ. of Bamberg Press
Time of origin
- 2011
Other Objects (12)
Brand personalities and consumer-brand relationships as elements of successful brand management
Investigating consumer-brand relationships
Investigating consumer-brand relationships
Towards Perpetual Brand-Consumer Relationships
Strengthening Consumer Brand Relationships through Consumer Engagement: Online Brand Communities in Landscape of Social Media
Augmented reality marketing and consumer-brand relationships : How closeness drives brand love
Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
The effect of vertical brand extensions on consumer-brand relationships in South Africa
Consumer-brand relationships : Konzeption, Messung und Konsequenzen emotionaler Markenbindung
Brand risk matters : fake news, negative brand knowledge, human brands, brand cannibalization, socio-economic risks, brand dilution, at-risk brand relationships, brand performance volatility
Do instagram fan pages develop consumer-brand relationships? Evidence from the telecommunications industry
Consumer-brand interactions in social media
Brand personalities and consumer-brand relationships as elements of successful brand management
Investigating consumer-brand relationships
Investigating consumer-brand relationships
Towards Perpetual Brand-Consumer Relationships
Strengthening Consumer Brand Relationships through Consumer Engagement: Online Brand Communities in Landscape of Social Media
Augmented reality marketing and consumer-brand relationships : How closeness drives brand love
Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
The effect of vertical brand extensions on consumer-brand relationships in South Africa
Consumer-brand relationships : Konzeption, Messung und Konsequenzen emotionaler Markenbindung
Brand risk matters : fake news, negative brand knowledge, human brands, brand cannibalization, socio-economic risks, brand dilution, at-risk brand relationships, brand performance volatility
Do instagram fan pages develop consumer-brand relationships? Evidence from the telecommunications industry
Consumer-brand interactions in social media
Brand personalities and consumer-brand relationships as elements of successful brand management
Investigating consumer-brand relationships
Investigating consumer-brand relationships
Towards Perpetual Brand-Consumer Relationships
Strengthening Consumer Brand Relationships through Consumer Engagement: Online Brand Communities in Landscape of Social Media
Augmented reality marketing and consumer-brand relationships : How closeness drives brand love
Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
The effect of vertical brand extensions on consumer-brand relationships in South Africa
Consumer-brand relationships : Konzeption, Messung und Konsequenzen emotionaler Markenbindung
Brand risk matters : fake news, negative brand knowledge, human brands, brand cannibalization, socio-economic risks, brand dilution, at-risk brand relationships, brand performance volatility
Do instagram fan pages develop consumer-brand relationships? Evidence from the telecommunications industry