Hochschulschrift
Brand personalities and consumer-brand relationships as elements of successful brand management
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783863090012
- Extent
-
Online-Ressource
- Language
-
Englisch
- Notes
-
Zugl.: Bamberg, Univ., Diss., 2011
- Bibliographic citation
-
Schriften aus der Fakultät Sozial- und Wirtschaftswissenschaften der Otto-Friedrich-Universität Bamberg / Otto-Friedrich-Universität Bamberg ; Bd. 3
- Keyword
-
Markenimage
Verbraucherverhalten
Marke; Markenartikel; Markenpolitik; Markentreue; Kundenbindung; Online-Publikation
- Event
-
Veröffentlichung
- (where)
-
Bamberg
- (who)
-
Univ. of Bamberg Press
- (when)
-
2011
- Creator
- URN
-
urn:nbn:de:bvb:473-opus-3085
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
2025-03-25T13:47:15+0100
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
Associated
- Güse, Katharina S.
- Univ. of Bamberg Press
Time of origin
- 2011
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