Hochschulschrift
Essays on international brand positioning and brand communication
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Dimensions
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21 cm
- Extent
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VII, 165 S.
- Language
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Englisch
- Notes
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graph. Darst.
Köln, Univ., Diss., 2014
- Keyword
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Exportwerbung
Internationales Marketing
Markenpolitik
Markenimage
Herkunftsbezeichnung
Gefühl
Verbraucherverhalten
- Creator
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.03.2025, 12:20 PM CET
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
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