Hochschulschrift
The influence of consumer evaluations on the success of co-branding
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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Online-Ressource
- Language
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Englisch
- Notes
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Bielefeld, Univ., Diss., 2009
- Classification
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Management
- Keyword
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Konsumgütermarketing
Markenpolitik
Strategische Allianz
Konsumentenverhalten
Theorie
Marketing
Markenpolitik
Strategische Allianz
Verbraucherverhalten
Konsumgütermarkt ; Markenpolitik ; Strategische Allianz ; Verbraucherverhalten
- Creator
- URN
-
urn:nbn:de:hbz:361-15623
- Rights
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Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
14.08.2025, 10:51 AM CEST
Data provider
This object is provided by:
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Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
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