Hochschulschrift
The influence of consumer evaluations on the success of co-branding
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Anmerkungen
-
Bielefeld, Univ., Diss., 2009
- Klassifikation
-
Management
- Schlagwort
-
Konsumgütermarketing
Markenpolitik
Strategische Allianz
Konsumentenverhalten
Theorie
Marketing
Markenpolitik
Strategische Allianz
Verbraucherverhalten
Konsumgütermarkt ; Markenpolitik ; Strategische Allianz ; Verbraucherverhalten
- Urheber
- URN
-
urn:nbn:de:hbz:361-15623
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
25.03.2025, 13:44 MEZ
Datenpartner
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Objekttyp
- Hochschulschrift
Beteiligte
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