Hochschulschrift
Re-modeling the brand purchase funnel : conceptualization and empirical application
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783658178215
3658178213
- Maße
-
21 cm
- Umfang
-
XVIII, 386 Seiten
- Ausgabe
-
[1st edition]
- Sprache
-
Englisch
- Anmerkungen
-
Illustrationen
University of Bremen, Dissertation, 2017
- Erschienen in
-
Innovatives Markenmanagement ; Band 60
- Schlagwort
-
Markenpolitik
Controlling
Verbraucherverhalten
- Ereignis
-
Veröffentlichung
- (wo)
-
Wiesbaden
- (wer)
-
Springer Gabler
- (wann)
-
[2017]
- Urheber
- Beteiligte Personen und Organisationen
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 13:34 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Objekttyp
- Hochschulschrift
Beteiligte
- Dierks, Alexander
- Springer Fachmedien Wiesbaden
- Springer Gabler
Entstanden
- [2017]
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