Hochschulschrift
Re-modeling the brand purchase funnel : conceptualization and empirical application
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783658178215
3658178213
- Dimensions
-
21 cm
- Extent
-
XVIII, 386 Seiten
- Edition
-
[1st edition]
- Language
-
Englisch
- Notes
-
Illustrationen
University of Bremen, Dissertation, 2017
- Bibliographic citation
-
Innovatives Markenmanagement ; Band 60
- Keyword
-
Markenpolitik
Controlling
Verbraucherverhalten
- Event
-
Veröffentlichung
- (where)
-
Wiesbaden
- (who)
-
Springer Gabler
- (when)
-
[2017]
- Creator
- Contributor
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.06.2025, 1:34 PM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
Associated
- Dierks, Alexander
- Springer Fachmedien Wiesbaden
- Springer Gabler
Time of origin
- [2017]
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