Monografie
Brand experiences in service industries : an empirical investigation of the components and influencing parameters of service brand experiences under consideration of existing measurement models and the outcomes of brand experiences with regard to the theory of appraisal
- Sprache
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Englisch
- Umfang
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VII, 132 Blätter
- Identifier
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1229647562
Thema
Dienstleistungssektor; Markenpolitik; Markenimage; Hochschulschrift
Beteiligte Personen und Organisationen
Schaarschmidt, Constanze Maria Isabella
- Inhaltsverzeichnis
- Rechteinformation
-
Der Zugriff auf Teile des Objekts ist unbeschränkt möglich.
- Letzte Aktualisierung
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16.08.2023, 18:32 MESZ
Objekttyp
- Monografie
Beteiligte
- Schaarschmidt, Constanze Maria Isabella
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