Hochschulschrift
Strategic corporate brand management of multinational corporations : analysis of consumers’ brand perceptions and effects, and the role of contextual factors
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
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9783339120144
3339120145
- Dimensions
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21 cm, 351 g
- Extent
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XXIII, 255 Seiten
- Language
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Englisch
- Notes
-
Illustrationen
Universität Trier, Dissertation, 2020
- Bibliographic citation
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Schriftenreihe Studien zum Konsumentenverhalten ; Band 88
- Keyword
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Markenpolitik
Internationalisierung
Markenimage
- Event
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Veröffentlichung
- (where)
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Hamburg
- (who)
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Verlag Dr. Kovač
- (when)
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2021
- Creator
- Contributor
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.06.2025, 1:34 PM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
Associated
- Batton, Nadine
- Verlag Dr. Kovač
- Verlag Dr. Kovač
Time of origin
- 2021
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The Tax-Efficient Use of Debt in Multinational Corporations
R&D in Swedish Multinational Corporations
Business Strategies of the Multinational Corporations
Profit shifting of multinational corporations worldwide
Some effects of the multinational corporations
Profit Shifting of Multinational Corporations Worldwide
Foreign direct investment behavior of multinational corporations
Policies for multinational corporations
Coordination of service offshoring subsidiaries in multinational corporations
The impact of tax complexity on multinational corporations
Multinational Corporations and Transaction Costs
Critical remarks on multinational corporations
The Tax-Efficient Use of Debt in Multinational Corporations
R&D in Swedish Multinational Corporations
Business Strategies of the Multinational Corporations
Profit shifting of multinational corporations worldwide
Some effects of the multinational corporations
Profit Shifting of Multinational Corporations Worldwide
Foreign direct investment behavior of multinational corporations
Policies for multinational corporations
Coordination of service offshoring subsidiaries in multinational corporations
The impact of tax complexity on multinational corporations
Multinational Corporations and Transaction Costs
Critical remarks on multinational corporations
The Tax-Efficient Use of Debt in Multinational Corporations