Artikel
Business Strategies of the Multinational Corporations
The international strategic management facilitates the development of the international strategies that shape a large context for reaching the main goals of a multinational company. At a conceptual level, there are many similarities between designing a strategy that could be used only in one country and drawing up a strategy for a number of markets. Yet, it has to be mentioned that the development of an international strategy involves a more complex process than in the case of a national one. All these aspects, together with the determinants of the internationalization, will be largely argued in the present paper.
- Sprache
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Englisch
- Erschienen in
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Journal: CES Working Papers ; ISSN: 2067-7693 ; Volume: 4 ; Year: 2012 ; Issue: 2 ; Pages: 141-151 ; Iasi: Alexandru Ioan Cuza University of Iasi, Centre for European Studies
- Klassifikation
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Wirtschaft
Multinational Firms; International Business
- Thema
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multinational corporations
international strategies
business internationalization Romania
- Ereignis
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Geistige Schöpfung
- (wer)
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Diaconu, Laura
- Ereignis
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Veröffentlichung
- (wer)
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Alexandru Ioan Cuza University of Iasi, Centre for European Studies
- (wo)
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Iasi
- (wann)
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2012
- Handle
- Letzte Aktualisierung
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10.03.2025, 11:44 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Diaconu, Laura
- Alexandru Ioan Cuza University of Iasi, Centre for European Studies
Entstanden
- 2012
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