Hochschulschrift
Growing brands through sponsorship : an empirical investigation of brand image transfer in a sponsorship alliance
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783658072490
3658072490
- Maße
-
21 cm
- Umfang
-
XXVIII, 349 S.
- Sprache
-
Englisch
- Anmerkungen
-
Ill., graph. Darst.
Zugl.: Hannover, Univ., Diss., 2014
- Schlagwort
-
Markenpolitik
Markenimage
Sponsoring
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 13:53 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Hochschulschrift
Beteiligte
- Gross, Philip
- Springer Gabler
Entstanden
- 2015
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