Strategic brand management : key factors of building a successful brand illustrated in a dove case study
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783844012989
- Maße
-
21 cm, 213 g
- Umfang
-
94, XLII S.
- Sprache
-
Englisch
- Anmerkungen
-
Ill., graph. Darst.
Literaturangaben
- Erschienen in
-
Fontys Venlo - publication of applied sciences / Fontys International Campus Venlo ; Bd. 3
- Schlagwort
-
Kosmetikindustrie
Markenpolitik
Kundenorientierung
Beziehungsmanagement
Marketing
- Ereignis
-
Veröffentlichung
- (wo)
-
Aachen
- (wer)
-
Shaker
- (wann)
-
2012
- Urheber
-
Mondal, Ronita
- Beteiligte Personen und Organisationen
-
Jäger, Clemens
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 14:15 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Beteiligte
- Mondal, Ronita
- Jäger, Clemens
- Shaker
Entstanden
- 2012
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