Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
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Online-Ressource
- Sprache
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Englisch
- Erschienen in
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In: Hennigs, N.; Wiedmann, K.-P.; Behrens, S.; Klarmann, C.; Carduck, J.: Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations. In: Journal of Fashion Marketing and Management: An International Journal 17 (2013), Nr. 4, S. 390-402. DOI: https://doi.org/10.1108/JFMM-03-2013-0022
- Ereignis
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Veröffentlichung
- (wo)
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Hannover, Hannover
- (wer)
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Gottfried Wilhelm Leibniz Universität Hannover, Technische Informationsbibliothek (TIB)
- (wann)
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2013
- DOI
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10.15488/2719
- URN
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urn:nbn:de:101:1-2020052712074125910947
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
25.03.2025, 13:42 MEZ
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Beteiligte
- Gottfried Wilhelm Leibniz Universität Hannover, Technische Informationsbibliothek (TIB)
Entstanden
- 2013
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