Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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Online-Ressource
- Language
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Englisch
- Bibliographic citation
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In: Hennigs, N.; Wiedmann, K.-P.; Behrens, S.; Klarmann, C.; Carduck, J.: Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations. In: Journal of Fashion Marketing and Management: An International Journal 17 (2013), Nr. 4, S. 390-402. DOI: https://doi.org/10.1108/JFMM-03-2013-0022
- Event
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Veröffentlichung
- (where)
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Hannover
- (who)
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Gottfried Wilhelm Leibniz Universität Hannover
- (when)
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2013
- Event
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Veröffentlichung
- (where)
-
Hannover
- (who)
-
Technische Informationsbibliothek (TIB)
- (when)
-
2013
- DOI
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10.15488/2719
- URN
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urn:nbn:de:101:1-2020052712074125910947
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
- 14.08.0008, 9:54 AM CET
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Gottfried Wilhelm Leibniz Universität Hannover
- Technische Informationsbibliothek (TIB)
Time of origin
- 2013
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