Strategic Directions for the Bucharest Strategy and City Brand

Artikel

On the international stage, public administration has become an essential factor, capable of providing a nation with the competitive advantage. Improving standards in local administration in our country has included not only a vigorous and sustained process of reform, but also a drive to modernise and perfect management within the public sector. These aspects are essential, since decisions made by partners and investors are to an ever larger extent influenced by the quality, efficiency and credibility of public administration. Following these considerations, and based upon an empirical research conducted with the aid of a survey and a comparative analysis between the manner in which the branding and development strategies were developed in Vancouver and Bucharest, the present paper aims to identify the main strategic directions and branding elements necessary in elaborating a strategy and in accumulating a dossier of best practices, in order to implement successfully the strategic planning process and the branding strategy in the local communities of Romania.

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Journal: Amfiteatru Economic Journal ; ISSN: 2247-9104 ; Volume: 14 ; Year: 2012 ; Issue: Special No. 6 ; Pages: 720-737 ; Bucharest: The Bucharest University of Economic Studies

Klassifikation und Themen

• Klassifikation: Wirtschaft ; State and Local Government; Intergovernmental Relations: General ; Marketing
• Thema: local public administration ; strategy ; strategic planning ; strategic management ; quality public services ; branding strategy ; city brand

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Ţapardel, Ana-Claudia ; Alexe, Florin-Alexandru
• Ereignis: Veröffentlichung
• (wer): The Bucharest University of Economic Studies
• (wo): Bucharest
• (wann): 2012

Weitere Informationen

• Handle: http://hdl.handle.net/10419/168769
• Letzte Aktualisierung: 10.03.2025, 11:45 MEZ