Strategic retail management and brand management : trends, tactics, and examples
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783110543834
3110543834
- Maße
-
24 cm, 770 g
- Umfang
-
IX, 447 Seiten
- Ausgabe
-
[1. Auflage]
- Sprache
-
Englisch
- Anmerkungen
-
Illustrationen
- Schlagwort
-
Einzelhandelsbetrieb
Strategisches Management
Markenpolitik
Marketing-Mix
Electronic Shopping
- Ereignis
-
Veröffentlichung
- (wo)
-
Berlin
- (wer)
-
De Gruyter Oldenbourg
- (wann)
-
[2021]
- Urheber
- Beteiligte Personen und Organisationen
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 13:52 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Beteiligte
- Berger-Grabner, Doris
- De Gruyter Oldenbourg
- De Gruyter Oldenbourg
Entstanden
- [2021]
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