Artikel
Disruption at the Door - A Taxonomy on Subscription Models in Retailing
Subscription models have become a popular new way for consumers to do their shopping. This paper presents a taxonomy of the three main archetypes of subscription models and develops a classification scheme with type-specific features relevant to their successful management. An implementation framework offers managers a guideline to introduce subscription models of their own.
- Language
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Englisch
- Bibliographic citation
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Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 34 ; Year: 2017 ; Issue: 5 ; Pages: 18-25
- Classification
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Management
- Event
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Geistige Schöpfung
- (who)
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Rudolph, Thomas
Bischof, Severin Friedrich
Böttger, Tim
Weiler, Natalie
- Event
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Veröffentlichung
- (who)
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Thexis Verlag
- (where)
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St.Gallen
- (when)
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2017
- Handle
- Last update
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10.03.2025, 11:42 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Rudolph, Thomas
- Bischof, Severin Friedrich
- Böttger, Tim
- Weiler, Natalie
- Thexis Verlag
Time of origin
- 2017
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