Artikel
Employee Inspiration in Retailing: Opportunities and Risks
Employees' subjective experience of inspiration has attracted only limited attention from marketing and retailing scholars and practitioners. Research in social psychology shows that feeling inspired leads to many positive outcomes. Thus, a stronger focus on inspiring employees may help retailers face current challenges. This article explores how frequently and deeply employees experience inspiration at work and examines the opportunities and risks for retailers. As a result, the authors offer a practical guide on how to inspire employees.
- Language
-
Englisch
- Bibliographic citation
-
Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 38 ; Year: 2021 ; Issue: 1 ; Pages: 34-41
- Classification
-
Management
- Event
-
Geistige Schöpfung
- (who)
-
Rudolph, Thomas
Neumüller, Kathrin
Kleinlercher, Kristina
- Event
-
Veröffentlichung
- (who)
-
Thexis Verlag
- (where)
-
St.Gallen
- (when)
-
2021
- Handle
- Last update
-
10.03.2025, 11:44 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Rudolph, Thomas
- Neumüller, Kathrin
- Kleinlercher, Kristina
- Thexis Verlag
Time of origin
- 2021
Other Objects (12)
The Digital Disruption in Over-The-Counter Drug Retailing
Marketing Review St.Gallen, Ausgabe 1/2021: Mitarbeiter-Inspiration und -Empowerment
Rethinking Value Creation in Brick-and-Mortar Retailing
Marketing Review St.Gallen, Ausgabe 3/2016: Marketing Inspiration & Transfer von Customer Insights
Retail Experience Design - Adding Value via Systematic Experience Design in Retailing
The Future Role of Physical Touchpoints in Luxury Retailing
"Inspiration lässt uns mit Motivation mehr als das Notwendige tun"
Smart Inspiration at the Point of Sale - Connecting In-Store Ad-Impressions with Purchase Data
Shake Hands with a Robot – Understanding Frontstage Employees' Adoption of Service Robots in Retailing
Disruption at the Door - A Taxonomy on Subscription Models in Retailing
Customer Storytelling: Kunden erzählen Geschichten – das Marketing misst Zahlen
Marketing Review St.Gallen, Ausgabe 4/2016: Marketing Automation
The Digital Disruption in Over-The-Counter Drug Retailing
Marketing Review St.Gallen, Ausgabe 1/2021: Mitarbeiter-Inspiration und -Empowerment
Rethinking Value Creation in Brick-and-Mortar Retailing
Marketing Review St.Gallen, Ausgabe 3/2016: Marketing Inspiration & Transfer von Customer Insights
Retail Experience Design - Adding Value via Systematic Experience Design in Retailing
The Future Role of Physical Touchpoints in Luxury Retailing
"Inspiration lässt uns mit Motivation mehr als das Notwendige tun"
Smart Inspiration at the Point of Sale - Connecting In-Store Ad-Impressions with Purchase Data
Shake Hands with a Robot – Understanding Frontstage Employees' Adoption of Service Robots in Retailing
Disruption at the Door - A Taxonomy on Subscription Models in Retailing
Customer Storytelling: Kunden erzählen Geschichten – das Marketing misst Zahlen
Marketing Review St.Gallen, Ausgabe 4/2016: Marketing Automation
The Digital Disruption in Over-The-Counter Drug Retailing
Marketing Review St.Gallen, Ausgabe 1/2021: Mitarbeiter-Inspiration und -Empowerment
Rethinking Value Creation in Brick-and-Mortar Retailing
Marketing Review St.Gallen, Ausgabe 3/2016: Marketing Inspiration & Transfer von Customer Insights
Retail Experience Design - Adding Value via Systematic Experience Design in Retailing
The Future Role of Physical Touchpoints in Luxury Retailing
"Inspiration lässt uns mit Motivation mehr als das Notwendige tun"
Smart Inspiration at the Point of Sale - Connecting In-Store Ad-Impressions with Purchase Data
Shake Hands with a Robot – Understanding Frontstage Employees' Adoption of Service Robots in Retailing
Disruption at the Door - A Taxonomy on Subscription Models in Retailing
Customer Storytelling: Kunden erzählen Geschichten – das Marketing misst Zahlen