Artikel
Retail Experience Design - Adding Value via Systematic Experience Design in Retailing
Today, experience design is a main lever to create added value for the customer. Especially in highly competitive environments like the retailing industry it is seen as pivotal. This paper argues that retail experiences are a significant pillar for retail value, and it introduces a layer framework for experience design in retailing. The framework will improve the accessibility of retail experience design for researchers and managers.
- Language
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Englisch
- Bibliographic citation
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Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 35 ; Year: 2018 ; Issue: 5 ; Pages: 20-28
- Classification
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Management
- Event
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Geistige Schöpfung
- (who)
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Hurth, Joachim
Redler, Jörn
- Event
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Veröffentlichung
- (who)
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Thexis Verlag
- (where)
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St.Gallen
- (when)
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2018
- Handle
- Last update
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10.03.2025, 11:42 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Hurth, Joachim
- Redler, Jörn
- Thexis Verlag
Time of origin
- 2018
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