Artikel
The Digital Disruption in Over-The-Counter Drug Retailing
While technology has disrupted retail industries such as electronics or apparel, it has just started to transform the healthcare market. This paper sheds light on the digital disruption in retailing with over-the-counter drugs in Switzerland, different customer segments purchasing non-prescription drugs, and technology-enabled health services.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 34 ; Year: 2017 ; Issue: 5 ; Pages: 40-47
- Klassifikation
-
Management
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Kleinlercher, Kristina
- Ereignis
-
Veröffentlichung
- (wer)
-
Thexis Verlag
- (wo)
-
St.Gallen
- (wann)
-
2017
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:41 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Kleinlercher, Kristina
- Thexis Verlag
Entstanden
- 2017
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