Artikel
Disruption at the Door - A Taxonomy on Subscription Models in Retailing
Subscription models have become a popular new way for consumers to do their shopping. This paper presents a taxonomy of the three main archetypes of subscription models and develops a classification scheme with type-specific features relevant to their successful management. An implementation framework offers managers a guideline to introduce subscription models of their own.
- Sprache
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Englisch
- Erschienen in
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Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 34 ; Year: 2017 ; Issue: 5 ; Pages: 18-25
- Klassifikation
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Management
- Ereignis
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Geistige Schöpfung
- (wer)
-
Rudolph, Thomas
Bischof, Severin Friedrich
Böttger, Tim
Weiler, Natalie
- Ereignis
-
Veröffentlichung
- (wer)
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Thexis Verlag
- (wo)
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St.Gallen
- (wann)
-
2017
- Handle
- Letzte Aktualisierung
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10.03.2025, 11:42 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Rudolph, Thomas
- Bischof, Severin Friedrich
- Böttger, Tim
- Weiler, Natalie
- Thexis Verlag
Entstanden
- 2017
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