Fan identification and sponsorship : investigating the effectiveness of fan identification in sport sponsorship
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783836483599
- Maße
-
22 cm
- Umfang
-
V, 117 S.
- Sprache
-
Englisch
- Anmerkungen
-
graph. Darst.
Hergestellt on demand. - Literaturverz. S. 78 - 86
- Schlagwort
-
Sportsponsoring
Sportfan
Zielgruppe
Marketing
Kundenbindung
- Ereignis
-
Veröffentlichung
- (wo)
-
Saarbrücken
- (wer)
-
VDM Verlag Dr. Müller
- (wann)
-
2008
- Urheber
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 14:20 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Beteiligte
- Aung, Kyaw Myo
- Liao, Chung-Hsiung
- VDM Verlag Dr. Müller
Entstanden
- 2008
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