- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
-
2367-3869
- Extent
-
Online-Ressource
- Language
-
Englisch
- Bibliographic citation
-
Munich Business School Working Paper ; 2021-05
- Keyword
-
Computerspiel
Sponsoring
Markenimage
Verbraucher
Einstellung
Kaufentscheidung
Strukturgleichungsmodell
Taiwan
- Event
-
Veröffentlichung
- (where)
-
München
- (who)
-
Munich Business School
- (when)
-
2021
- Creator
- Contributor
-
Munich Business School
- URN
-
urn:nbn:de:101:1-2021111516422622884280
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
25.03.2025, 1:49 PM CET
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Chen, Yi-Chun
- Munich Business School
Time of origin
- 2021
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Esports Sponsorship Effectiveness on Brand Association and Purchase Intent
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Letter of intent
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"On hospitable thoughts intent"
Esports Sponsorship Effectiveness on Brand Association and Purchase Intent
Fan identification and sponsorship : investigating the effectiveness of fan identification in sport sponsorship
Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
Intent
Effectiveness and heterogeneous effects of purchase grants for electric vehicles
The effectiveness of the European Central Banks's asset purchase programme
Effectiveness and heterogeneous effects of purchase grants for electric vehicles
Effectiveness and Heterogeneous Effects of Purchase Grants for Electric Vehicles
Letter of intent
Letter of Intent
Sponsorship als Marketinginstrument