Fan identification and sponsorship : investigating the effectiveness of fan identification in sport sponsorship
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783836483599
- Dimensions
-
22 cm
- Extent
-
V, 117 S.
- Language
-
Englisch
- Notes
-
graph. Darst.
Hergestellt on demand. - Literaturverz. S. 78 - 86
- Keyword
-
Sportsponsoring
Sportfan
Zielgruppe
Marketing
Kundenbindung
- Event
-
Veröffentlichung
- (where)
-
Saarbrücken
- (who)
-
VDM Verlag Dr. Müller
- (when)
-
2008
- Creator
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.06.2025, 2:20 PM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Aung, Kyaw Myo
- Liao, Chung-Hsiung
- VDM Verlag Dr. Müller
Time of origin
- 2008
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APPLICATION FORM FOR SPONSORSHIP
Affidavit of sponsorship : [Entwurf]
Affidavit of sponsorship : [Vordruck]
Rationality and Emotionality of Sponsorship Negotiations - Managerial Approaches to Sponsorship Decision-Making
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