Arbeitspapier

Online fundraising, self-image, and the long-term impact of ask avoidance

We provide the first field evidence pointing at the role of pure self-image, inde-pendent of social image, in charitable giving. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how individuals appear to engage in self-deception to preserve their self-image. In addition, we provide evidence on stark adverse long-run effects of the fund-raising campaign for ticket sales. “Avoiding the ask,” opera customers who faced more insistent online fundraising buy fewer tickets in the following season. Our results suggest that fundraising management should not decide in isolation about their campaigns, even if very successful. Rather broader operational concerns have to be considered.

Sprache
Englisch

Erschienen in
Series: WZB Discussion Paper ; No. SP II 2016-306r2

Klassifikation
Wirtschaft
Altruism; Philanthropy; Intergenerational Transfers
Consumer Economics: Empirical Analysis
Field Experiments
Nonprofit Institutions; NGOs; Social Entrepreneurship
Thema
online fundraising
quasi-experiment
self-image

Ereignis
Geistige Schöpfung
(wer)
Adena, Maja
Huck, Steffen
Ereignis
Veröffentlichung
(wer)
Wissenschaftszentrum Berlin für Sozialforschung (WZB)
(wo)
Berlin
(wann)
2018

Handle
Letzte Aktualisierung
10.03.2025, 11:41 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Arbeitspapier

Beteiligte

  • Adena, Maja
  • Huck, Steffen
  • Wissenschaftszentrum Berlin für Sozialforschung (WZB)

Entstanden

  • 2018

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