Arbeitspapier
Personalized fundraising: A field experiment on threshold matching of donations
We study a form of threshold matching where donations above a certain threshold are topped up with a fixed amount. We show theoretically that threshold matching can induce crowding in if appropriately personalized. In a field experiment, we explore how thresholds should be chosen depending on past donations. The optimal choice of thresholds is rather bold, approximately 60-75% above past donations. Additionally, we explore how thresholds should be set for new donors as a function of their personal characteristics and demonstrate the benefits of personalization as opposed to setting general thresholds applying to all recipients of a fundraising call.
- Sprache
-
Englisch
- Erschienen in
-
Series: WZB Discussion Paper ; No. SP II 2019-306r
- Klassifikation
-
Wirtschaft
Field Experiments
Altruism; Philanthropy; Intergenerational Transfers
Consumer Economics: Empirical Analysis
- Thema
-
charitable giving
field experiments
matching donations
personalization
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Adena, Maja
Huck, Steffen
- Ereignis
-
Veröffentlichung
- (wer)
-
Wissenschaftszentrum Berlin für Sozialforschung (WZB)
- (wo)
-
Berlin
- (wann)
-
2020
- Handle
- Letzte Aktualisierung
- 10.03.2025, 11:43 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Adena, Maja
- Huck, Steffen
- Wissenschaftszentrum Berlin für Sozialforschung (WZB)
Entstanden
- 2020
Ähnliche Objekte (12)
Personalized fundraising: A field experiment on threshold matching of donations
Matching donations without crowding out? Some theoretical considerations and a field experiment
Can mass fundraising harm your core business? A field experiment on how fundraising affects ticket sales
Matched fundraising: evidence from a natural field experiment
Online fundraising, self-image, and the long-term impact of ask avoidance
Online Fundraising, Self-Image, and the Long-Term Impact of Ask Avoidance
Online fundraising, self-image, and the long-term impact of ask avoidance
Voluntary ‘donations’ versus reward-oriented ‘contributions’: two experiments on framing in funding mechanisms
Voluntary 'donations' versus reward-oriented 'contributions': Two experiments on framing in funding mechanisms
Voluntary "donations" versus reward-oriented "contributions": Two experiments on framing in funding mechanisms
Matching donations without crowding out? Some theoretical considerations, a field, and a lab experiment
Matching donations without crowding out? Some theoretical considerations, a field, and a lab experiment
Personalized fundraising: A field experiment on threshold matching of donations
Matching donations without crowding out? Some theoretical considerations and a field experiment
Can mass fundraising harm your core business? A field experiment on how fundraising affects ticket sales
Matched fundraising: evidence from a natural field experiment
Online fundraising, self-image, and the long-term impact of ask avoidance
Online Fundraising, Self-Image, and the Long-Term Impact of Ask Avoidance
Online fundraising, self-image, and the long-term impact of ask avoidance
Voluntary ‘donations’ versus reward-oriented ‘contributions’: two experiments on framing in funding mechanisms
Voluntary 'donations' versus reward-oriented 'contributions': Two experiments on framing in funding mechanisms
Voluntary "donations" versus reward-oriented "contributions": Two experiments on framing in funding mechanisms
Matching donations without crowding out? Some theoretical considerations, a field, and a lab experiment
Matching donations without crowding out? Some theoretical considerations, a field, and a lab experiment
Personalized fundraising: A field experiment on threshold matching of donations
Matching donations without crowding out? Some theoretical considerations and a field experiment
Can mass fundraising harm your core business? A field experiment on how fundraising affects ticket sales
Matched fundraising: evidence from a natural field experiment
Online fundraising, self-image, and the long-term impact of ask avoidance
Online Fundraising, Self-Image, and the Long-Term Impact of Ask Avoidance
Online fundraising, self-image, and the long-term impact of ask avoidance
Voluntary ‘donations’ versus reward-oriented ‘contributions’: two experiments on framing in funding mechanisms
Voluntary 'donations' versus reward-oriented 'contributions': Two experiments on framing in funding mechanisms
Voluntary "donations" versus reward-oriented "contributions": Two experiments on framing in funding mechanisms
Matching donations without crowding out? Some theoretical considerations, a field, and a lab experiment