Voluntary "donations" versus reward-oriented "contributions": Two experiments on framing in funding mechanisms

Arbeitspapier

In an artefactual field experiment, we implemented a crowdfunding campaign for an institute's summer party and compared donation and contribution framings. We found that the use of the word 'donation' generated higher revenue than the use of 'contribution'. While the individuals receiving the donation framing gave substantially larger amounts, those receiving the contribution framing responded more strongly to reward thresholds and suggestions. An additional survey experiment on MTurk indicated that the term 'donation' triggers more positive emotional responses and that emotions are highly correlated with giving. It appears that making a donation is perceived as a more voluntary act and is thus more successful at generating warm glow than making a contribution. We surmise that this extends to other funding mechanisms.

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Series: Discussion Paper ; No. 326

Klassifikation und Themen

• Klassifikation: Wirtschaft ; Field Experiments ; Altruism; Philanthropy; Intergenerational Transfers ; Consumer Economics: Empirical Analysis
• Thema: crowdfunding ; field experiment ; framing

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Adena, Maja ; Huck, Steffen
• Ereignis: Veröffentlichung
• (wer): Ludwig-Maximilians-Universität München und Humboldt-Universität zu Berlin, Collaborative Research Center Transregio 190 - Rationality and Competition
• (wo): München und Berlin
• (wann): 2022

Weitere Informationen

• Handle: http://hdl.handle.net/10419/256793
• Letzte Aktualisierung: 10.03.2025, 11:44 MEZ