Can mass fundraising harm your core business? A field experiment on how fundraising affects ticket sales

Arbeitspapier

Some companies engage in mass fundraising in addition to their core business. Via a corporate social responsibility (CSR) channel this may increase sales. However, ask avoidance, if present, could imply that fundraising activities may harm a company's core business. We examine how asking for donations affects ticket sales of a publicly owned leading opera company. In two large-scale randomized controlled trials with over 50,000 opera visitors, who are asked to donate for an opera-organized social youth project, we find that donations can crowd out ticket expenditure during a campaign. But for the longer run we observe a precisely estimated null effect.

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Series: WZB Discussion Paper ; No. SP II 2019-304r

Klassifikation und Themen

• Klassifikation: Wirtschaft ; Field Experiments ; Altruism; Philanthropy; Intergenerational Transfers ; Consumer Economics: Empirical Analysis ; Business Objectives of the Firm ; Corporate Culture; Diversity; Social Responsibility
• Thema: Charitable giving ; field experiments ; ask avoidance ; corporate social responsibility

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Adena, Maja ; Huck, Steffen
• Ereignis: Veröffentlichung
• (wer): Wissenschaftszentrum Berlin für Sozialforschung (WZB)
• (wo): Berlin
• (wann): 2021

Weitere Informationen

• Handle: http://hdl.handle.net/10419/242285
• Letzte Aktualisierung: 10.03.2025, 11:44 MEZ