Arbeitspapier
Online Fundraising, Self-Image, and the Long-Term Impact of Ask Avoidance
We provide the first field evidence for the role of pure self-image, independent of social image, in charitable giving. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how individuals engage in self-deception to preserve their self-image. In addition, we provide evidence on stark adverse long-run effects of the fundraising campaign for ticket sales. \"Avoiding the ask,\" opera customers who faced more insistent online fundraising buy fewer tickets in the following season. Our results suggest that fundraising management should not decide in isolation about their campaigns, even if very successful. Rather broader operational concerns have to be considered.
- Sprache
-
Englisch
- Erschienen in
-
Series: Discussion Paper ; No. 86
- Klassifikation
-
Wirtschaft
Altruism; Philanthropy; Intergenerational Transfers
Consumer Economics: Empirical Analysis
Field Experiments
Nonprofit Institutions; NGOs; Social Entrepreneurship
- Thema
-
online fundraising
quasi-experiment
self-image
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Adena, Maja
Huck, Steffen
- Ereignis
-
Veröffentlichung
- (wer)
-
Ludwig-Maximilians-Universität München und Humboldt-Universität zu Berlin, Collaborative Research Center Transregio 190 - Rationality and Competition
- (wo)
-
München und Berlin
- (wann)
-
2018
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Adena, Maja
- Huck, Steffen
- Ludwig-Maximilians-Universität München und Humboldt-Universität zu Berlin, Collaborative Research Center Transregio 190 - Rationality and Competition
Entstanden
- 2018
Ähnliche Objekte (12)
Online fundraising, self-image, and the long-term impact of ask avoidance
Online fundraising, self-image, and the long-term impact of ask avoidance
Can mass fundraising harm your core business? A field experiment on how fundraising affects ticket sales
Matched fundraising: evidence from a natural field experiment
Personalized fundraising: A field experiment on threshold matching of donations
Personalized fundraising: A field experiment on threshold matching of donations
Matching donations without crowding out? Some theoretical considerations and a field experiment
Von Seerosen, dem Coronavirus und guten Entscheidungen
Auch die Verhaltensökonomie muss aus der Corona-Krise lernen
What Behavioural Economics must learn from the coronavirus crisis
Comparing charitable fundraising schemes: evidence from a natural field experiment and a structural model
Comparing charitable fundraising schemes: Evidence from a natural field experiment and a structural model
Online fundraising, self-image, and the long-term impact of ask avoidance
Online fundraising, self-image, and the long-term impact of ask avoidance
Can mass fundraising harm your core business? A field experiment on how fundraising affects ticket sales
Matched fundraising: evidence from a natural field experiment
Personalized fundraising: A field experiment on threshold matching of donations
Personalized fundraising: A field experiment on threshold matching of donations
Matching donations without crowding out? Some theoretical considerations and a field experiment
Von Seerosen, dem Coronavirus und guten Entscheidungen
Auch die Verhaltensökonomie muss aus der Corona-Krise lernen
What Behavioural Economics must learn from the coronavirus crisis
Comparing charitable fundraising schemes: evidence from a natural field experiment and a structural model
Comparing charitable fundraising schemes: Evidence from a natural field experiment and a structural model
Online fundraising, self-image, and the long-term impact of ask avoidance
Online fundraising, self-image, and the long-term impact of ask avoidance
Can mass fundraising harm your core business? A field experiment on how fundraising affects ticket sales
Matched fundraising: evidence from a natural field experiment
Personalized fundraising: A field experiment on threshold matching of donations
Personalized fundraising: A field experiment on threshold matching of donations
Matching donations without crowding out? Some theoretical considerations and a field experiment
Von Seerosen, dem Coronavirus und guten Entscheidungen
Auch die Verhaltensökonomie muss aus der Corona-Krise lernen
What Behavioural Economics must learn from the coronavirus crisis
Comparing charitable fundraising schemes: evidence from a natural field experiment and a structural model