Monografie
Negative Emotionen: Neue Konzeptionen, empirische Studien und Implikationen für das Marketing
- Sprache
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Deutsch; Englisch
- Umfang
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XXXI, 60 Seiten
- Identifier
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1178148793
Thema
Marketing; Media-Mix; Implikation; Forschung und Entwicklung; Gefühl; Verbraucherzufriedenheit; Wahrnehmung; Viral Marketing; Reklamation; Hochschulschrift
Beteiligte Personen und Organisationen
- Inhaltsverzeichnis
- Rechteinformation
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Der Zugriff auf Teile des Objekts ist unbeschränkt möglich.
- Letzte Aktualisierung
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16.08.2023, 18:33 MESZ
Objekttyp
- Monografie
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