Hochschulschrift
The role of electronic word of mouth marketing in new product launch
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Maße
-
21 cm
- Umfang
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IX, 184 S.
- Sprache
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Englisch
- Anmerkungen
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graph. Darst.
Mannheim, Univ., Diss., 2012
- Schlagwort
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Viral Marketing
Produktentwicklung
Online-Marketing
Social Media
World Wide Web 2.0
Marketingtheorie
- Urheber
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 14:08 MESZ
Datenpartner
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Objekttyp
- Hochschulschrift
Beteiligte
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