Arbeitspapier

Models of New Product Diffusion Through Advertising and Word-of-Mouth

Language
Englisch

Bibliographic citation
Series: Discussion Paper ; No. 182

Classification
Wirtschaft

Event
Geistige Schöpfung
(who)
Jr., Joe A. Dodson
Event
Veröffentlichung
(who)
Northwestern University, Kellogg School of Management, Center for Mathematical Studies in Economics and Management Science
(where)
Evanston, IL
(when)
1976

Handle
Last update
10.03.2025, 11:44 AM CET

Data provider

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Object type

  • Arbeitspapier

Associated

  • Jr., Joe A. Dodson
  • Northwestern University, Kellogg School of Management, Center for Mathematical Studies in Economics and Management Science

Time of origin

  • 1976

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