Hochschulschrift
Brand experiences in physcial and digital contexts : investigating consumer perceptions and its effects on brand outcomes from a brand ambidexterity perspective
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Maße
-
21 cm
- Umfang
-
XI, 183 Seiten
- Sprache
-
Englisch
- Anmerkungen
-
Diagramme
EBS Universität für Wirtschaft und Recht - EBS Business School, Dissertation, 2017
- Klassifikation
-
Management
- Schlagwort
-
Markenpolitik
Verbraucher
Einstellung
Luxusgut
Viral Marketing
Online-Werbung
Online-Marketing
- Ereignis
-
Veröffentlichung
- (wo)
-
Oestrich-Winkel
- (wann)
-
December 2017
- Urheber
-
Köhler, Isabelle
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 13:57 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Hochschulschrift
Beteiligte
- Köhler, Isabelle
Entstanden
- December 2017
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