Augmented reality marketing and consumer-brand relationships : How closeness drives brand love
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Erschienen in
-
In: Psychology & Marketing 41, 4, S. 819-837
- Ereignis
-
Veröffentlichung
- (wo)
-
Reutlingen
- (wer)
-
Hochschule Reutlingen
- (wann)
-
2024
- Urheber
- DOI
-
10.1002/mar.21953
- URN
-
urn:nbn:de:bsz:rt2-opus4-49594
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
25.03.2025, 13:50 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Beteiligte
- Rauschnabel, Philipp A.
- Hüttl-Maack, Verena
- Ahuvia, Aaron
- Schein, Katrin
- Hochschule Reutlingen
Entstanden
- 2024
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