Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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1 Online-Ressource.
- Language
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Englisch
- Bibliographic citation
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Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial ; day:4 ; month:6 ; year:2024 ; pages:1-15
Journal of marketing analytics ; (4.6.2024), 1-15
- Creator
- Contributor
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SpringerLink (Online service)
- DOI
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10.1057/s41270-024-00325-y
- URN
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urn:nbn:de:101:1-2408112108551.343060677054
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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14.08.2025, 10:58 AM CEST
Data provider
This object is provided by:
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Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Sarstedt, Marko
- Richter, Nicole Franziska
- Hauff, Sven
- Ringle, Christian M.
- SpringerLink (Online service)
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