Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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Online-Ressource
- Language
-
Englisch
- Bibliographic citation
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In: Journal of Marketing Analytics 12 (4): 746-760 (2024)
- Event
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Veröffentlichung
- (where)
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Hamburg
- (who)
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Technische Universität Hamburg. Universitätsbibliothek
- (when)
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2024
- Creator
- DOI
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10.15480/882.13753
- URN
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urn:nbn:de:101:1-2412110248468.084603560937
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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15.08.2025, 7:34 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Sarstedt, Marko
- Richter, Nicole Franziska
- Hauff, Sven
- Ringle, Christian M.
- Technische Universität Hamburg. Universitätsbibliothek
Time of origin
- 2024
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