Hochschulschrift
Retail-Branding als Erfolgsfaktor im Einzelhandel : eine Analyse unter Verwendung des Partial-least-squares- (PLS)-Ansatzes
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783830034643
- Dimensions
-
21 cm
- Extent
-
XXII, 246 S.
- Language
-
Deutsch
- Notes
-
Ill.
Zugl.: Eichstätt, Ingolstadt, Univ., Diss., 2007
- Bibliographic citation
-
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis ; Bd. 213
- Keyword
-
Einzelhandel
Markenpolitik
Wettbewerbsstrategie
Erfolgsfaktor
- Event
-
Veröffentlichung
- (where)
-
Hamburg
- (who)
-
Kovač
- (when)
-
2008
- Creator
-
Steeb, Helena
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.03.2025, 12:13 PM CET
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
Associated
- Steeb, Helena
- Kovač
Time of origin
- 2008
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