Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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1 Online-Ressource.
- Language
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Englisch
- Bibliographic citation
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Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM) ; volume:12 ; number:1 ; day:16 ; month:12 ; year:2023 ; pages:1-5 ; date:3.2024
Journal of marketing analytics ; 12, Heft 1 (16.12.2023), 1-5, 3.2024
- Classification
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Management
- Creator
- Contributor
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SpringerLink (Online service)
- DOI
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10.1057/s41270-023-00279-7
- URN
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urn:nbn:de:101:1-2405021253285.814799372319
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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14.08.2025, 10:58 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Sarstedt, Marko
- Liu, Yide
- SpringerLink (Online service)
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Partial least squares structural equation modeling (PLS-SEM) using R : a workbook
Special issue editorial: advanced partial least squares structural equation modeling (PLS-SEM) applications in business research
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Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial
A brief review of partial least squares structural equation modeling (PLS-SEM) use in quality management studies
Least trimmed squares
Least-squares collocation
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Effectiveness of public health spending: Investigating the moderating role of governance using partial least squares structural equation modelling (PLS-SEM)
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Moderation in Marketinganwendungen von Partial Least Squares Strukturgleichungsmodellierungen (PLS-SEM)
Partial least squares structural equation modeling (PLS-SEM) using R : a workbook
Special issue editorial: advanced partial least squares structural equation modeling (PLS-SEM) applications in business research
Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial
Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial
A brief review of partial least squares structural equation modeling (PLS-SEM) use in quality management studies
Least trimmed squares
Least-squares collocation
Least Trimmed Squares
Partitioned least squares
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