Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
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1 Online-Ressource.
- Sprache
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Englisch
- Erschienen in
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Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial ; day:4 ; month:6 ; year:2024 ; pages:1-15
Journal of marketing analytics ; (4.6.2024), 1-15
- Urheber
- Beteiligte Personen und Organisationen
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SpringerLink (Online service)
- DOI
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10.1057/s41270-024-00325-y
- URN
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urn:nbn:de:101:1-2408112108551.343060677054
- Rechteinformation
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
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14.08.2025, 10:58 MESZ
Datenpartner
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Beteiligte
- Sarstedt, Marko
- Richter, Nicole Franziska
- Hauff, Sven
- Ringle, Christian M.
- SpringerLink (Online service)
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