Arbeitspapier

Nation brands and foreign direct investment

We study the explanatory role of fundamentals versus the effects of nation brands for the size of foreign direct investment (FDI) flows. Using the EUROSTAT data on FDI flows we find that the Anholt Nation Brands Index has a significant and strong impact on FDI flows in a multi-variate analysis that is based on the knowledge-capital (KC) model of FDI. Our results suggest that the nation brands index accounts for important aspects of FDI decisions that are not captured in fundamental data which explain FDI in the standard foreign trade approach to FDI.

Language
Englisch

Bibliographic citation
Series: WZB Discussion Paper ; No. SP II 2010-06

Classification
Wirtschaft
Multinational Firms; International Business
Subject
Country stereotypes
foreign direct investment
knowledge-capital model
nation brands
governance

Event
Geistige Schöpfung
(who)
Kalamova, Margarita M.
Konrad, Kai A.
Event
Veröffentlichung
(who)
Wissenschaftszentrum Berlin für Sozialforschung (WZB)
(where)
Berlin
(when)
2010

Handle
Last update
10.03.2025, 11:41 AM CET

Data provider

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Object type

  • Arbeitspapier

Associated

  • Kalamova, Margarita M.
  • Konrad, Kai A.
  • Wissenschaftszentrum Berlin für Sozialforschung (WZB)

Time of origin

  • 2010

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