Arbeitspapier
Nation brands and foreign direct investment
We study the explanatory role of fundamentals versus the effects of nation brands for the size of foreign direct investment (FDI) flows. Using the EUROSTAT data on FDI flows we find that the Anholt Nation Brands Index has a significant and strong impact on FDI flows in a multi-variate analysis that is based on the knowledge-capital (KC) model of FDI. Our results suggest that the nation brands index accounts for important aspects of FDI decisions that are not captured in fundamental data which explain FDI in the standard foreign trade approach to FDI.
- Language
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Englisch
- Bibliographic citation
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Series: WZB Discussion Paper ; No. SP II 2010-06
- Classification
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Wirtschaft
Multinational Firms; International Business
- Subject
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Country stereotypes
foreign direct investment
knowledge-capital model
nation brands
governance
- Event
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Geistige Schöpfung
- (who)
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Kalamova, Margarita M.
Konrad, Kai A.
- Event
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Veröffentlichung
- (who)
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Wissenschaftszentrum Berlin für Sozialforschung (WZB)
- (where)
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Berlin
- (when)
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2010
- Handle
- Last update
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10.03.2025, 11:41 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Arbeitspapier
Associated
- Kalamova, Margarita M.
- Konrad, Kai A.
- Wissenschaftszentrum Berlin für Sozialforschung (WZB)
Time of origin
- 2010