Monografie
A behavioral perspective on the chief marketing officer´s role and influence in firms
- Sprache
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Englisch
- Umfang
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XIII, 182 S.
- Anmerkungen
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Zugl.: Aachen, Techn. Hochsch., Diss., 2012
- Identifier
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1029070660
- Reihe
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Edition Wissenschaft - Apprimus
Thema
Marketing ; Topmanager ; Unternehmenserfolg ; Hochschulschrift
Beteiligte Personen und Organisationen
- Inhaltsverzeichnis
- Rechteinformation
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Der Zugriff auf Teile des Objekts ist unbeschränkt möglich.
- Letzte Aktualisierung
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15.04.2024, 08:50 MESZ
Objekttyp
- Monografie
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