Arbeitspapier
Testing A Signaling Theory of Advertising
The signaling theory of advertising predicts that levels of dissipative advertising may be used by a firm to signal to consumers the quality level of its products. This paper develops such a theory within a durable goods framework. It is shown that, subject to refinements of beliefs, the model predicts a strong positive rank order correlation between firm type and the level of dissipative advertising it conducts. Data on the levels of television and total media advertising as well as quality ratings for different model automobiles sold in Canada over the period (1980-1988) are used to test this result using nonparametric procedures.
- Sprache
-
Englisch
- Erschienen in
-
Series: Queen's Economics Department Working Paper ; No. 838
- Klassifikation
-
Wirtschaft
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Maxwell, John W.
- Ereignis
-
Veröffentlichung
- (wer)
-
Queen's University, Department of Economics
- (wo)
-
Kingston (Ontario)
- (wann)
-
1991
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:44 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Maxwell, John W.
- Queen's University, Department of Economics
Entstanden
- 1991
Ähnliche Objekte (12)
Advertising, Coordination, and Signaling
Hypothesis testing equilibrium in signaling games
A Simple Theory of Advertising as a Good
Testing the Ricardian trade theory
The role of information in pharmaceutical advertising: Theory and evidence
Advertising arbitrage
Advertising arbitrage
An economic theory of statistical testing
Strategic informative advertising in a tv-advertising duopoly
Testing the O-ring theory for FDI
Testing mundell's intuition of endogenous OCA theory
Advertising and Coordination
Advertising, Coordination, and Signaling
Hypothesis testing equilibrium in signaling games
A Simple Theory of Advertising as a Good
Testing the Ricardian trade theory
The role of information in pharmaceutical advertising: Theory and evidence
Advertising arbitrage
Advertising arbitrage
An economic theory of statistical testing
Strategic informative advertising in a tv-advertising duopoly
Testing the O-ring theory for FDI
Testing mundell's intuition of endogenous OCA theory
Advertising and Coordination
Advertising, Coordination, and Signaling
Hypothesis testing equilibrium in signaling games
A Simple Theory of Advertising as a Good
Testing the Ricardian trade theory
The role of information in pharmaceutical advertising: Theory and evidence
Advertising arbitrage
Advertising arbitrage
An economic theory of statistical testing
Strategic informative advertising in a tv-advertising duopoly
Testing the O-ring theory for FDI
Testing mundell's intuition of endogenous OCA theory