Arbeitspapier

How Consumers use Gift Certificates

There are two important reasons for consumers to spend gift certificates differently than gifts in cash or non-gift income: a) they are forced to change their shopping pattern because of the conditions imposed by the issuer of the certificates, or b) they purposely separate gift certificates from other sources of income. The first reason implies a welfare loss, the second reason does not. We survey consumers who have just redeemed one or more gift certificates. For the gift certificate considered in our empirical application, we find that consumers are not constrained by the set of accepting merchants but that they do make some small changes in the timing of expenditures because of the certificate's no-refund policy. About 14 percent of recipients separate their gift certificates from other income sources in order to buy a product they really love to have. Males tend to spend the certificates on ordinary items, whereas females are more likely to treat themselves by buying more personalized items.

Sprache
Englisch

Erschienen in
Series: Tinbergen Institute Discussion Paper ; No. 12-002/1

Klassifikation
Wirtschaft
Consumer Economics: Theory
Consumer Economics: Empirical Analysis
Personal Income, Wealth, and Their Distributions
Thema
gift giving
labeling

Ereignis
Geistige Schöpfung
(wer)
Felso, Flora
Soetevent, Adriaan R.
Ereignis
Veröffentlichung
(wer)
Tinbergen Institute
(wo)
Amsterdam and Rotterdam
(wann)
2012

Handle
Letzte Aktualisierung
10.03.2025, 11:43 MEZ

Datenpartner

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Objekttyp

  • Arbeitspapier

Beteiligte

  • Felso, Flora
  • Soetevent, Adriaan R.
  • Tinbergen Institute

Entstanden

  • 2012

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