Arbeitspapier
Coordination, differentiation and the timing of radio commercials
This paper examines whether commercial radio stations try to play their commercials at the same time. A simple model shows that stations may want to choose the same times (coordination) or different times (differentiation) depending on how listeners behave. It also shows that how much commercials overlap in equilibrium should vary with observable market characteristics, such as the number of stations, and that how these characteristics affect equilibrium overlap should depend on whether stations want to coordinate or differentiate. Panel data on the timing of commercials by 1,094 contemporary music radio stations in 147 metro-markets provides consistent support for the version of the model where stations want to coordinate on timing with commercials overlapping more in markets with fewer stations, less listening to out-of-market stations, more concentrated ownership and more asymmetric distributions of listenership across stations.
- Sprache
-
Englisch
- Erschienen in
-
Series: CSIO Working Paper ; No. 0050
- Klassifikation
-
Wirtschaft
- Thema
-
Rundfunkwerbung
Zeitökonomik
Theorie
USA
Koordination
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Sweeting, Andrew
- Ereignis
-
Veröffentlichung
- (wer)
-
Northwestern University, Center for the Study of Industrial Organization (CSIO)
- (wo)
-
Evanston, IL
- (wann)
-
2004
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:44 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Sweeting, Andrew
- Northwestern University, Center for the Study of Industrial Organization (CSIO)
Entstanden
- 2004
Ähnliche Objekte (12)
Coordination games, multiple equilibria and the timing of radio commercials
Creditor coordination with social learning and endogenous timing of credit decisions
Coordination vs. differentiation in a standards war: 56K modems
International Coordination of Quality Standards and Vertical Product Differentiation
Demand uncertainty, product differentiation, and entry timing under spatial competition
Product differentiation and entry timing in a continuous time spatial competition model
Electronic coordination in oligopolistic markets: Impact on transport costs and product differentiation
Product differentiation and entry timing in a continuous-time spatial competition model with vertical relations
Coordination Economies
Coordination Economies
Timing Tax Evasion
The Timing of Instruction Time: Accumulated Hours, Timing and Pupil Achievement
Coordination games, multiple equilibria and the timing of radio commercials
Creditor coordination with social learning and endogenous timing of credit decisions
Coordination vs. differentiation in a standards war: 56K modems
International Coordination of Quality Standards and Vertical Product Differentiation
Demand uncertainty, product differentiation, and entry timing under spatial competition
Product differentiation and entry timing in a continuous time spatial competition model
Electronic coordination in oligopolistic markets: Impact on transport costs and product differentiation
Product differentiation and entry timing in a continuous-time spatial competition model with vertical relations
Coordination Economies
Coordination Economies
Timing Tax Evasion
The Timing of Instruction Time: Accumulated Hours, Timing and Pupil Achievement
Coordination games, multiple equilibria and the timing of radio commercials
Creditor coordination with social learning and endogenous timing of credit decisions
Coordination vs. differentiation in a standards war: 56K modems
International Coordination of Quality Standards and Vertical Product Differentiation
Demand uncertainty, product differentiation, and entry timing under spatial competition
Product differentiation and entry timing in a continuous time spatial competition model
Electronic coordination in oligopolistic markets: Impact on transport costs and product differentiation
Product differentiation and entry timing in a continuous-time spatial competition model with vertical relations
Coordination Economies
Coordination Economies
Timing Tax Evasion