Hochschulschrift
Advertising effectiveness : the role of awards, creativity, and cross-channel effects
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Dimensions
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21 cm
- Extent
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IV, 153 S.
- Language
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Englisch
- Notes
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Ill., graph. Darst.
Köln, Univ., Diss., 2012
- Keyword
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Mobilkommunikation
Kundengewinnung
Kreativität
Vertriebsweg
Werbewirkung
Mobile Telekommunikation
Kundenmanagement
Neukunde
Kreativität
Absatzweg
Werbewirkung
- Creator
- Table of contents
- Rights
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Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
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11.06.2025, 1:32 PM CEST
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Object type
- Hochschulschrift
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