Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards?
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
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2198-2627
- Umfang
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Online-Ressource
- Sprache
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Englisch
- Anmerkungen
-
online resource.
- Erschienen in
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Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards? ; volume:5 ; number:1 ; day:28 ; month:2 ; year:2014 ; pages:60-81 ; date:5.2012
Business research ; 5, Heft 1 (28.2.2014), 60-81, 5.2012
- Urheber
- Beteiligte Personen und Organisationen
- DOI
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10.1007/BF03342732
- URN
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urn:nbn:de:1111-2016052047328
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
- 14.08.2025, 08:57 UTC
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Beteiligte
- Kübler, Raoul
- Proppe, Dennis
- SpringerLink (Online service)
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