Hochschulschrift
The power of communicating the family firm status : the positive effect of family firms as a brand on consumer buying behavior and consumer happiness
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783658196981
365819698X
- Dimensions
-
21 cm
- Extent
-
XVIII, 188 Seiten
- Edition
-
[1st edition]
- Language
-
Englisch
- Notes
-
University of Witten/Herdecke, Dissertation, 2017
- Keyword
-
Familienbetrieb
Marketingmanagement
- Event
-
Veröffentlichung
- (where)
-
Wiesbaden
- (who)
-
Springer Gabler
- (when)
-
[2018]
- Creator
-
Rosina, Margarete
- Contributor
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.06.2025, 1:39 PM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
Associated
- Rosina, Margarete
- Springer Fachmedien Wiesbaden
- Springer Gabler
Time of origin
- [2018]
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